Icebreaker: New Zealand Merino Videos
A couple of weeks ago I was hired by Pierre Robichaud of Monster Vs. Robot to edit together some fashion / clothing spots for the New Zealand company, Icebreaker.
There were fifteen videos total; each running between 12 – 20 seconds long. Each video showcases one of Icebreakers products and highlights the features of each article of clothing. The detail and quality of each base layer, mid layer, top, bottom, or shirt can be seen as the models showcase them.
What I found amazing about putting these spots together had nothing to do with the actual edit itself. On their website, I learned that Icebreaker is a fully sustainable company. There is a wonderful breakdown about their business model on the Icebreaker site, along with a great bio of their founder, Jeremy Moon.
Each video can be seen at Icebreaker’s VIMEO account or below you can click on their individual links.
Women’s GT Base Layer LS Pace Zip
Men’s GT Base Layer 200 Sprint Legging
Women’s Bodyfit 200 Oasis Crewe
Men’s Bodyfit 200 Legging W/Fly
Women’s Realfleece 260 Cascade Hood
Men’s Realfleece 260 Sierra Hood
Women’s Bodyfit 200 Chakra Zip
Men’s GT Base Layer 200 Sprint Zip
Women’s Realfleece 260 Cascase Full Zip
Men’s Bodyfit 200 Contour Crewe
Men’s Realfleece 260 Sierra Half Zip
Producer: Pierre Robichaud
Editor: Mark Roush
